Shopping online was once viewed as a novelty. Today, most of us make purchases online through Amazon, eBay, and countless e-commerce websites every week. We were also there when big bulky cellphones transitioned into the sleek, powerful mini-computers we have today. The popularity of online businesses and smartphones go hand in hand. Instead of sitting...
In current times, link building campaigns have become more of a norm rather than an exception. Given their numerous benefits, it is imperative that you have appropriate links in place to gain good search engine rankings. Links continue to be the primary factor for Google rankings in 2019. They have an important role to play...
Over the last few months, fears of infection combined with lockdowns and movement restrictions have pushed more people than ever online and onto social media. On social media, users feel that they have a safe space to interact, be entertained, distract themselves, and find inspiration without any risk of contagion. July 2020 saw a rise...
Small businesses might not have the same personnel resources as larger ones, but they still have access to the great equalizer: data. That data creates challenges in collecting and ensuring its integrity. In short, data-driven insights come with a variety of unknowns. To really see the impact of data, small businesses need to be deliberate...
Every company promoting goods or services on the Internet can benefit from social networking services. Social media is widely used by a large and diverse range of demographics, and for many it’s addictive. But businesses should not overlook the leading tendencies of social media users, including the time of day, day of the week, and...
Every great product starts with a brilliant idea – and searching for people, resources and funds to implement it. How you’ll fund the business venture is the first question that arises once you come up with an idea. You can acquire investments by pitching your project to funding organizations or angel investors. I know how it...
We are living in unprecedented times. Business has been impacted severely across the world, and small business owners are facing times that we would not even have imagined in our wildest dreams. With the shutdowns in economies across the world and social distancing in full effect, small businesses have suffered as this has severely impacted...
Anyone can call themselves an entrepreneur. It’s not that hard to make a small bit of money this year. But if you want to become a real entrepreneur – the kind of professional who offers world-class products and services, the kind of person who can make enough money to live life entirely on your terms...
Mobile website design is essential. Why? Because mobile devices are revolutionizing the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices. “Mobile is becoming not only the new digital hub, but also the bridge to the physical world,” said Thomas Husson,...
The online world is a challenging place, especially when it comes to running an online business. The online world is full of technical challenges that require expertise in coding, SEO (search engine optimization), and design. Challenges also exist in terms of creating and managing content across different online platforms. Finally, advertising online is vastly different...
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