With all of the new ways to reach customers online, email marketing continues to be the most effective way to find new customers and stay connected with current customers. However, while email has been around a while, the methods we use email have changed. It is no longer effective just to blast them all with...
A lot is on the line to ensure that you advance the ideas and concepts with the greatest potential through your innovation pipeline. For data-driven organizations, the mainstay has been the traditional concept-test and purchase intent survey; however, these methods often lead to results that are inconclusive and may not reflect true purchase behavior. To...
There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...
In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the slightest trace of self-promotion. We...
We as Internet Marketers talk about search intent a lot, whether it’s for organic searches on SERPs or for content. I even wrote about it previously in my last blog post about the benefits of SEO during the COVID-19 pandemic and how you can use search intent to your advantage. But, let’s go into a...
Artificial intelligence (AI) is a buzzword that’s been on people’s minds for the last 20 years—but the vision of what it is has changed dramatically. Instead of futuristic humanoid robots tottering around major city streets, what we see now is a leading way to help customers interact with companies. AI is changing how we market...
Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a marketing firm of your very own? Facing the challenge of owning any type...
This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. Many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is a...
https://www.business2community.com/wp-content/uploads/2020/05/Digital_Marketing_Wh-2.mp4 Keeping your target audience engaged is invaluable for your brand. When your audience shares, comments, or likes your content, they are telling people that your brand is delivering value. Earning the engagement of your target potential customers is not an easy task. It requires consistency, creative thoughtfulness, and collaborative efforts from your marketing team....
Your Guide to Social Media Video Dimensions “Lights. Camera. Action.” used to mean crazy heavy equipment and intricate costumes. Now, video creation has taken a new meaning… a more bare-bones approach. With our ready access to cameras, content can be created at seconds notice, especially social media content. HOLD IT RIGHT THERE, BUSTER! Before you...
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