“Scraping the Bottom of the Barrel” Inspiration for Bloggers The inspiration well ran dry, huh? 😔 We’ve all been there. Those times when you are really scraping the bottom of the barrel for ideas are not our proudest moments. But here’s something that will blow your mind: Writer’s block is not an ailment, but an...
#Relatable Relatability & Marketing in 2020 Mask slid down your face as you were talking? #Relatable Rocked pajama pants to your last Zoom meeting? #Relatable Traveled to 18 different grocery stores to find ONE roll of toilet paper? #Relatable New norms have reformed our definition of relatability. This has caused content creators to get...
Does This Word Get Capitalized? A Beginner’s Guide to Copywriting Copywriting. It’s everywhere and entwined in almost everything. Ads. Websites. Emails. Marketing, advertising, and sales revolve around this crucial task. Having recently ventured into the land of copywriting, here’s a list of tips, tricks, and resources to aid you on your quest for magnificent copy....
Mission Im-PURPOSE-ible Explaining Your Brand Vision & Mission Why? Of all the question words, this one looms over your head like a hawk circling prey. The word gets especially confusing in business scenarios. According to Gallup research, only 41% of employees knew the reason in which their company stands and their company’s differentiating factors. That’s...
Use Your Powers for GOOD: Positively Change the World with Your Instagram Sometimes you can feel powerless about things going on in the world. Problems seem too big to tackle on your own. However, we all need to remember the superpower at our fingertips… the internet! Yes, it is commonly used for evil, but you...
Hey. Hiya. Hello. Greetings play a major role in how you see someone. Addressing your boss with the same verbiage of a college frat boy might not go over too well. So, what about brand voice? What kind of conversational should your brand be? The answer lies crocheted into your brand image quilt. When contemplating...
Your Guide to Social Media Video Dimensions “Lights. Camera. Action.” used to mean crazy heavy equipment and intricate costumes. Now, video creation has taken a new meaning… a more bare-bones approach. With our ready access to cameras, content can be created at seconds notice, especially social media content. HOLD IT RIGHT THERE, BUSTER! Before you...
How Social Media Has Changed Us: COVID-19 edition What’s the first thing you grab in the morning? A glass of water? Probably not. Your toothbrush? Eh. How about your phone? Think about that. The amount of people looking at their phone within the first few minutes of waking up and/or brushing their teeth is astounding....
Hosting Social Media Giveaways What a better time than to do a social media giveaway?! Many people are home right now, scrolling on social media and some going through a very rough time. Right now is a great time to treat your followers to an amazing giveaway! Giveaways not only give you the opportunity to...
How to Explain Your Purpose When marketing and showcasing your brand, it is so crucial for your audience to know what your purpose is. Your audience is asking themselves these questions: What drives this brand? Who are the faces behind this brand? What does this brand or company stand for? Why do I want to...
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