Case Study
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Meet myLAB Box
myLAB Box is the longest-running nationwide at-home screening service for sexual health. Founded in 2014. It was the first platform to offer testing and treatment remotely in all 50 states, and now offers 30+ remote medical testing options including nutrition, fertility, and STDs. But with more competitors entering the market, myLAB Box wanted to step up their marketing and make sure they were getting the most out of the traffic coming to their site. We were hired to increase the conversion rate and search engine rankings on their website.
Our Approach
Search Engine Optimization (SEO)
myLAB Box was already ranking for over 10,000 keywords in the Top 100 (first 10 pages of Google) which drove a majority of their search engine revenue. We continued this long-tail strategy and focused on question-and-answer keywords for Google Featured Snippets to gain domain authority to the website.
Product Page
Optimization (PPO)
myLAB Box had a strong conversion rate from their Homepage to Product Pages, but a poor Add to Cart ratio. We focused on implementing new designs and split tests on the product pages to increase this number over 40%.
Mobile-Website
Split Testing
Over 80% of traffic to myLAB Box is on Mobile, so we focused our split tests there. Our mobile-specific tests are what brought a majority of this new revenue through conversion rate optimization.
Our Results
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