Case Study
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Meet SURFFUR
Surf Fur is a water-proof parka brand targeted at surfers and divers trying to keep warm. They came to us with a great product, but very little in the way of digital marketing strategy and assets.
We were hired to redesign their website, create a branding strategy and run media buying.
Our Approach
Website Design
When Surffur first approached us, they needed a new interface for their eCommerce store. We built this in our first month of working together, so we could then focus on advertising with a high-converting website.
Conversion Rate Optimization (CRO)
As we learned more about the customer segment, we learned that the best keyword to target was “water parka” so we ran many split tests to integrate this keyword more into the copywriting on the website
Advertising
Yielding as high as a 7x return on ad spend (ROAS) on Black Friday, NextCore’s advertising had given Surffur a 300% return on the money spent. We created evergreen content that Surffur uses year-round as a rather seasonal product.
Our Results
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