Mobile website design is essential. Why? Because mobile devices are revolutionizing the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices. “Mobile is becoming not only the new digital hub, but also the bridge to the physical world,” said Thomas Husson,...
A lot is on the line to ensure that you advance the ideas and concepts with the greatest potential through your innovation pipeline. For data-driven organizations, the mainstay has been the traditional concept-test and purchase intent survey; however, these methods often lead to results that are inconclusive and may not reflect true purchase behavior. To...
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