The economic impacts of the pandemic are becoming more tangible with each passing day. A survey conducted by the Census Bureau determined that out of the 51% of companies reporting they had experienced substantial negative effects related to COVID-19 two months ago, 38% face the same challenges today. Many businesses have adopted a belt-tightening approach....
There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...
We as Internet Marketers talk about search intent a lot, whether it’s for organic searches on SERPs or for content. I even wrote about it previously in my last blog post about the benefits of SEO during the COVID-19 pandemic and how you can use search intent to your advantage. But, let’s go into a...
This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. Many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is a...
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