Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that all the noises coming from...

Anyone can set up and launch a campaign. These days, platforms are extremely user-friendly with tons of great documentation and how-to guides to help entrepreneurs and side-hustlers promote their killer products and services. But just because anyone can do it, doesn’t mean they can do it well. Diving straight into the deep end of online...

Small businesses might not have the same personnel resources as larger ones, but they still have access to the great equalizer: data. That data creates challenges in collecting and ensuring its integrity. In short, data-driven insights come with a variety of unknowns. To really see the impact of data, small businesses need to be deliberate...

We are living in unprecedented times. Business has been impacted severely across the world, and small business owners are facing times that we would not even have imagined in our wildest dreams. With the shutdowns in economies across the world and social distancing in full effect, small businesses have suffered as this has severely impacted...