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Digital MarketingYour Guide to Social Media Video Dimensions

May 27, 2020by NextCore Media0
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Your Guide to Social Media Video Dimensions

“Lights. Camera. Action.” used to mean crazy heavy equipment and intricate costumes. Now, video creation has taken a new meaning… a more bare-bones approach. With our ready access to cameras, content can be created at seconds notice, especially social media content.

HOLD IT RIGHT THERE, BUSTER!

Before you post away, let us talk about the dimensions for each social media platform!

 

Instagram

Instagram video content grows more viral every day (especially when you are sitting bored in your house.

For killer Instagram Feed videos follow these tips:

  • Videos can only be 60 seconds, but the shorter and more impactful the better!
  • You can only post up to 4 GB.
  • Formats:
    • For landscape, use a 16:9 aspect ratio with a 600 x 315 minimum.
    • For square, use a 1:1 aspect ratio with a 600 x 600 minimum.
    • For vertical format, use a 4:5 aspect ratio with a 600 x 750 minimum.

For IGTV follow these tips:

  • Use only vertical and full screen for these shots.
  • Resolution minimum of 720 and an aspect ratio of 16:9 or 9:16.
  • Videos can be max 10 minutes and a minimum of 60 seconds.
    • Some accounts have access to more time.
  • You need to use a .mp4 format.

 

Facebook

Facebook’s inclusion of live video streaming has been monumentally important in the current situation. To stay on your game, use these tips:

  • For landscape videos, use 1280 x 720 dimensions with 16:9 aspect ratio.
  • For vertical videos, use 720 x 1280 dimensions with a 9:16 aspect ratio.
  • Maximum of 120 minutes for video length and 4GB for file size.
  • You can use .mp4 and .mov videos.

 

Stories

Stories have become an integral part of the Facebook and Instagram experience. Make sure you know what’s what!

Instagram Stories:

  • Use 1080 x 1920 dimensions (with a 600 x 1067 minimum).
  • Use a 9:16 aspect ratio
  • Keep the file to under 4GB and the length under 15 seconds.
  • Make sure your video is an .mp4 or a .mov.

Facebook Stories:

  • Use 500 x 500 with a 9:16 aspect ratio.
  • 4GB is the maximum file size taken.
  • Don’t go longer than 15 seconds

 

YouTube

YouTube is a platform designed for occupying hours of a viewer’s time. Make sure you are

YouTube video dimensions are as follows:

  • 240p resolution: Use 426 x 240 dimensions.
  • 480p resolution: Use 1280 x 720 dimensions.
  • 1080p resolution: Use 1920 x 1080 dimensions.
  • 1440p resolution: Use 2560 x 1440 dimensions.
  • 2160p resolution: Use 3840 x 2160 dimensions.
  • Maximum length of a video is 12 hours or 128 GB.
  • Don’t go smaller than 426 x 240 or larger than 3840 x 2160.
  • Aspect ratio is 16:9.
  • File types include:
    • .wmv
    • .mp4
    • .mov
    • .mpegs
    • .avi
    • .WebM
    • .flv
    • 3GPP

 

Twitter

Ah. The network for professionals… and nonprofessionals. Whatever you use it for, make your videos look pristine! *chef’s kiss*

Twitter Feed Videos:

  • For landscape videos, use 320 x 180, 640 x 360, and 1280 x 720 dimensions.
    • Bitrate ranges should be between 256K, 768K, and 2048K, respectively.
  • For vertical videos, use 240 x 240, 480 x 480, and 640 x 640 dimensions.
    • Bitrate ranges should be between 256K, 768K, and 2048K, respectively.
  • 512MB is the maximum file size with a maximum of 140 seconds.
  • Videos cannot be bigger than 1280 x 1024 and no tinier than 32 x 32.
  • Use .mp4 videos on desktop.
  • Use .mov videos on mobile.

 

Conclusion

Video content can be a tricky game. If you went through this article and still need a little help with the terminology, check out Metro Productions or Nemorin. They have palpable definition for newbies. Happy editing!

 

Source 1: Social Media Video Dimensions for Every Platform: What You Need to Know from Shakr Video Marketing Blog.

Original Source: blog.shakr.com

Source 2: Always Up-to-Date Guide to Social Media Video Specs from Sprout Social.

 

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